Culture is the most important Culture is the most important component of a company's success. I mean, sustainable success. A good corporate culture ensures that you will enjoy going to work, experiencing success with colleagues, and even going through crises without needing antidepressants or feeling the urge to escape to South America. Whether you're an employee or an entrepreneur, corporate culture is what you should focus on. As employees, you should be in companies that have a good corporate culture; it will lead to a happier life. As entrepreneurs and leaders, you should develop and improve corporate culture; it will result in better companies. Culture Rocks—because corporate culture matters. Petr Skondrojanis's interviews with his guests will discuss topics of corporate culture and leadership.