#32 EXEC Talks: 🇬🇧 Jakub Dzięcielski (CDO, Decathlon ČR) –⁠⁠⁠⁠⁠⁠ Online winning strategies, good-enough service level, unique company culture

🇬🇧 Jakub is Chief Digital Officer at Decathlon ČR. Decathlon is the world's leading retailer of sports goods. It operates in 80 countries, has more than 1700 stores and the total sales exceeded €15 billion in 2023, of which 17.4% were online. In the Czech Republic, it has operated since 2010, currently with 2025 stores.Main topics discussed:Impact of e-commerce development on Decathlon's performanceGeneral strategyCustomer experience focus, NPS measurementE-commerce revenue share and growth strategiesDelivery times and methods, 365-day return policyMarketplace: KPIs, features, future outlookMobile app: winning strategy, next stepsCompetitors, good-enough service levelPurchasing behavior of Czech customers, EU regional differencesNew concept of smaller storesIn-store digitalization, AI in CXCDO’s responsibilities, online vs. offline salesCentralization pros and consE-commerce platformsUnique company culture5 quick personal questions to conclude✅ Všechny epizody najdete na https://exec.shopsys.cz/podcastLíbil se vám tento díl? 🩵Máte zpětnou vazbu nebo tip na dalšího hosta?Napište nám tady nebo na exec@shopsys.com --- Podcast exec talks pro vás vydává Shopsys - jednička v tvorbě středních a velkých e-shopů na míru 🛒 Chcete více kvalitního obsahu? Přihlaste se k odběru magazínu pro e-commerce managery na 👉https://exec.shopsys.cz/👈