Growcast #3: Matthijs Welle & Vlastimil Vodička - Lead Generation done right: How to effectively target relevant prospects to grow your business

In the third episode of Growcast we focus on the topic of lead generation and discuss its various aspects with founders of two successful businesses - Matthijs Welle from Mews and Vlastimil Vodička from Leadspicker. Matt and Vlastimil shared their experience of building the business from scratch, explained which strategies work and which don't, and gave specific tips on contact sourcing, content creation and measuring & reporting. Learn which metrics are the most important ones for your business, how to align your outbound and inbound efforts, what are the dos and don'ts when attending trade shows, or how to structure your organization for success. The podcast is hosted by Pavel Přikryl and Lukáš Foglar. You can find more information about the Ment2Grow programme on our website.